Link spamming doesn’t work anymore. You probably already know that. With all the latest updates from Google — Panda, Penguin and all that, coming in short intervals of time to penalise webmasters who engage in shady SEO practices and unethical link building, it’s highly unlikely that you’ll succeed with old link building strategies. There are a few things about modern link building that you should know before you start off with a link building campaign.
On-page SEO isn’t ineffective as a whole, old on-page SEO is. The web is full of well optimized pages now a days. The goal isn’t to outperform a poorly optimized page in search results, but to do the same to a page that is basically optimized from an on-page SEO viewpoint. A simple way to outrank such a page in SERPs is through the use of advanced on-page SEO methods. Here’s how you can do it.
Most WordPress users stick to the default commenting system, because it’s very easy to operate, both for the administrators and the commenters. However, Google’s policy update about rel=”nofollow” links has made it look very poor from an SEO perspective when you’re using a non-modified version of the default WordPress commenting system on your blog. The commenters’ website links, though nofollow’ed, tend to waste a majority of PageRank points of the pages of your WordPress site. This is more troublesome for active blogs that get thousands of comments on each of their posts. The more number of comments with links to the users-websites appear on post pages, the more amount of PageRank point gets wasted, resulting in poor PageRank flow between internal pages.
Google’s Matt Cutts frequently advises webmasters and content creators to create ‘unique, detailed, helpful’ content instead of thinking about SEO all the time. Google’s Panda & Penguin updates have targeted low-quality content and link farms to make sure that they list more high-quality pages in search results. That’s very well known. Now, I have personally experienced that even writing a 4,000+ words unique article that gets good on-site and social media feedback isn’t enough to rank high for related keywords in Google’s search engine result pages (SERPs). Though no one knows the official ranking factors of Google, Bing, Yahoo and other popular search engines, people have guessed them since a very long time. Some even came up with more than 200 probable factors.
Various stories on the internet suggest that, in recent years, Google is giving external links lesser priority while ranking web pages, compared to content quality and site accessibility. My recent experience with my own post proved that this isn’t always true, especially when you’re writing about a competitive topic.
Setting up WordPress sites is easy, properly optimizing them for SEO isn’t. WordPress is decent for SEO out of the box, especially the new versions. But there are still scopes to transform that ‘decent’ bit into ‘excellent’. SEO is not limited to low quality link building and blatant keyword stuffing any more. It has literally gone through an evolution in the past decade, and will never stop evolving. In this article I’ll randomly present 31 easy to implement, effective ways to boost the SEO of your WordPress blog.