I am ALL about the conversion rates.
Think about it for a second. You may not be able to increase your marketing budget, but you can definitely increase your conversion rates. And an increase in conversion rates by just 0.1% can be the difference in thousands (or even millions) of additional revenue.
In fact, I’m so passionate about conversion rates that I built a 7 point conversion rate optimization checklist that I use for every new client. Today I want to give that checklist to you.
Your blog is a venue for your business to regularly and directly interact with your customers. You publish information that they find relevant and useful, and you get to build a direct connection with your readers.
Setting up a blog is the easy part. How do you build traffic to your blog once you set it up?
In the beginning, blogs were nothing more than online journals, a place for people to put their thoughts into the ether. As time went on, blogs became a viable business model and a means to support oneself or promote a company’s product and values. With all of these new applications for the concept, things like traffic and page views became equally important.
There are numerous methods by which you can increase your traffic, but ultimately the key point is going to be your content. Consistent quality content that possesses certain key characteristics will be the ultimate driver of traffic to your site.
If you haven’t heard about it already, FormGet is a feature rich and extremely flexible online form builder app that lets you build anything from a modest ‘contact us’ form to a powerful lead generator and payments collector.
Now, I don’t get to see often a bunch of talented Indian guys coming up with such a powerful online solution, so when the people behind FormGet asked me if I’d be looking to host a giveaway, I didn’t say no. There’s a completely free version of FormGet available (with limited, but sufficient, number of entries per month) that you can give it a try first before entering with a hope to win. 🙂
Conversion in guest blogging goes with receiving a positive response from a guest blog prospect and having your content published on your prospect’s site/blog. This should result into marketing opportunities like links, mentions and brand awareness as you go along with the process of guest blogging.