In the beginning, blogs were nothing more than online journals, a place for people to put their thoughts into the ether. As time went on, blogs became a viable business model and a means to support oneself or promote a company’s product and values. With all of these new applications for the concept, things like traffic and page views became equally important.
There are numerous methods by which you can increase your traffic, but ultimately the key point is going to be your content. Consistent quality content that possesses certain key characteristics will be the ultimate driver of traffic to your site.
Content ties to almost every channel in the online marketing space including social media, search marketing and conversion rate optimization. The main reason is that it is easier for brands to focus on one specific aspect – content, than to diverse their effort and time to work on integrating each and every marketing channel to their businesses.
Generating content is not only the key to achieve success in online marketing. The brand should be able to deliver every content asset to the right audience with the most efficient and effective way.
Nowadays, link building is time-consuming and costly given that it requires investment to create content assets that will certainly attract high quality links.
Gone are the days where you would only need one tool to provide you tons of low quality domains which will only lead you to triggering Penguin and penalizing your website. Another time spent to get rid of those unnatural links from your domain if you want to protect your website from future link-based penalty.
Viral marketing has been a common term these days given that almost all brands aim that their content pieces should get traction in the industry where they belong. Furthermore, they want that these pieces could result to higher traffic on their site, earn more social followers and generate more sales/leads for the company.
You may not know Joen Asmussen by name, but I’m sure you’ve definitely seen and even used his creation if you’re into working with WordPress sites. Joen is the main creator of the default theme of WordPress 3.6, Twenty Thirteen. I fell in love with the theme so much, that in addition to using the theme since WordPress 3.6’s alpha stages on my personal blog, I use a modified version of it on this site.
Joen lives in Denmark and works remotely for Automattic. Joen has also been involved with the development of the new admin interface (MP6) from WP 3.8 onwards. In this interview, we talk about how Joen started as a designer, his experience working with Automattic, and much more.