Infographics are quite popular among inbound marketers and websites in technologically sound industries. You can produce infographics as part of your current content marketing campaign and see the light of some additional benefits.
One of the most lucrative benefits of publishing an infographic is the backlinks that it acquires over-time. As infographics tend to seem more intriguing to people than plain text, they tend to be shared more than traditional blog posts or any other textual form of content. The vast number of shares and more importantly, backlinks, offer unparalleled SEO perks to websites.
Since, infographics can be often get costly to produce, in this post I’m gonna talk about how you can make the most of your published infographics and earn more links to them.
As you probably already know, I didn’t start TechTage from the scratch. Instead, I revamped my beloved smartphone and general tech blog and just got a new domain for it. As I didn’t post smartphone stuff or general tech news etc. anymore, soon enough Google was having troubles determining what the site was actually about.
I later came to realise that due to this, and because of the fact that the old site used to contain posts that I wouldn’t say were low-quality, but they certainly were short and lacked depth. I didn’t need those posts anymore (as most were time-sensitive anyway), but I didn’t want to remove them completely either. On the other hand, Authorship wasn’t doing its magic on SERPs for this site and it was ranking horribly. So, I decided to no-index around 1,100 old posts. It wasn’t easy, and WordPress didn’t have a built in mechanism or a plugin which could make the job easier for me. So, I figured a way out myself.
Conversion in guest blogging goes with receiving a positive response from a guest blog prospect and having your content published on your prospect’s site/blog. This should result into marketing opportunities like links, mentions and brand awareness as you go along with the process of guest blogging.
Link building can be quite different than traditional SEO. In fact, I don’t like to classify Link Building under SEO for various reasons, with the most important one being that link building hasn’t really got anything to do with optimizing your site for search engines,
it’s rather a way to push your site for better organic search rankings.
Over the last few months, I’ve run an experiment. I built different types of links (main point of division – link juice vs. link trust / authority) to test sites or whatever sites I wanted. Then I observed the results. This is going to be a medium-sized post about my findings.
From time to time, I have to find, A. sources for backing what I’m claiming in a blog post, B. new information or data to include in a post I’m writing. It’s always hard to find an original research article by search for a wide key-phrase in Google. Hence, what I do these days is to grab the information sources (URLs) from already published blog posts. It makes the job a lot easier, saves time, and I get to discover good sources.