Make Your Websites Blazing Fast w/o Spending a Fortune

Actionable tips on hosting & optimizing WordPress sites.

Zero-fluff.

Key Hosting Tips

Always. Keep. Your. Own. Backups.

Don't rely on your host for backups, even if they promise to store backups in remote servers daily, failures can and do happen. Take your own backups periodically. Irrespective of your automatic backup solution (such as WP plugins or Softaculous to Google Drive), I recommend downloading your entire cPanel backup manually at least once a week.

Reliability > Raw Performance

Mostly static WordPress sites can still use Cloudflare (using WP plugins) or QUIC.cloud's dynamic (full-page) caching to achieve great performance (and insanely quick TTFBs) on a slow server. But if the server itself is down, there's little any other solution can do. A relatively sluggish WP-backend might frustrate you, but downtime is a sure-shot way to lose potential revenue.

Avoid Hosts Owned by Infamous Private Equity

Infamous groups like Newfold Digital (erstwhile EIG) and World Host Group tend to take over existing web hosts and squeeze the maximum profit out by sacrificing on the overall service quality. In other words, they ruin them. Low resource limits, arbitrary suspensions, unreasonable renewal rates etc. are all common. 

A few facts about me...

Hello!

Rohit Palit

  • Webmaster for nearly 2 decades
  • Ex-SEO Consultant
  • Web performance enthusiast
  • I first got introduced to computers at the age of 7 or 8. We had a basic Windows PC.
  • I started my journey as a webmaster at the age of 10, hosting passion projects like a tech blog and a smartphone forum in the time of Nokia (Symbian) phones. Back when Androids weren't a thing. The forum once had over 700 people online at the same time!
  • I spent a couple of years deeply learning about SEO and experimenting with it. Then I went on to write several popular guides on SEO that have been linked to by industry stalwarts like Neil Patel and Brian Dean.
  • I worked as an SEO consultant for 25+ international clients, between the ages 14 and 16.
  • Wrote regularly for SEO publications sites like Search Engine Journal, Advanced Web Ranking, Ahrefs and others during this time. 
  • Full-time digital publisher since age 17

What Others Are Saying

Brian Dean

Backlinko.com

Rohit is a one man army when it comes to SEO. He's a skilled SEO and affiliate marketing strategist.

Glen Allsopp

Detailed.com

Lots of people say they 'do SEO', but only a small % of them actually push the boundaries to see what works. Rohit is one of those few people.

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