Google’s Matt Cutts frequently advises webmasters and content creators to create ‘unique, detailed, helpful’ content instead of thinking about SEO all the time. Google’s Panda & Penguin updates have targeted low-quality content and link farms to make sure that they list more high-quality pages in search results. That’s very well known. Now, I have personally experienced that even writing a 4,000+ words unique article that gets good on-site and social media feedback isn’t enough to rank high for related keywords in Google’s search engine result pages (SERPs). Though no one knows the official ranking factors of Google, Bing, Yahoo and other popular search engines, people have guessed them since a very long time. Some even came up with more than 200 probable factors.
Various stories on the internet suggest that, in recent years, Google is giving external links lesser priority while ranking web pages, compared to content quality and site accessibility. My recent experience with my own post proved that this isn’t always true, especially when you’re writing about a competitive topic.